— Week 1 —
Who are you actually for?
Before marketing, before funnels, before ads, before business strategy, there is your VISION. Let's start here.
It's time to get precise about who your IDEAL client is — if you could have it ALL your own way.
Arrival
Before you fill any of this out, take 30 seconds to pause and reflect.
Allow your real life clients to come to mind (both past and present). Not the clients you think you're "supposed" to want.
Who lights you up MOST to serve?
The Choice
Your work isn't for everyone. Stop pretending it is.
If 100 clients lined up tomorrow, each ready to pay you for a 6-month $100k package, who would you choose? How would you decide?
Who They Are
We've got the bones. Now lets give this client a bit more body. It's time for an identity, a life, a name, a beating heart.
Their Inner World
This is where most avatars stay shallow. Take a moment to slow down here.
Working Together
Ground the relationship in reality — what it looks like, and what it's worth.
Check Yourself
Read everything you just wrote back, start to finish. Then answer honestly.
It's okay if this isn't perfect yet — this is a draft we can come back to later.